FTD - 8" Boxsets

To serve the dedicated Elvis collector business in a more strategic way, RCA Records and BMG founded Follow That Dream Records (FTD).
It's mandate is to complement the commercial and artistic level of RCA's retail release schedule by issuing repertoire that is considered unsuitable for mainstream use.
This special material is being marketed directly to serious Elvis collectors through fan clubs, specialist magazines, specialist retailers and dedicated mail order companies.